AI Agent — PR Outreach

Automate PR Outreach with an AI Agent

Build an intelligent PR agent that identifies journalists, crafts personalized pitches, schedules follow-ups, and tracks earned media—all on autopilot. Deploy in under 10 minutes. No code required.

Start Building Free See How It Works

PR Outreach by the Numbers

80%
of PR time spent on manual research & list building
3×
higher response rates with personalized pitches
24/7
media monitoring and follow-up automation
65%
reduction in time-to-coverage with AI agents

Why It Matters

Modern PR teams are drowning in spreadsheets, manual email threads, and time-consuming journalist research. An AI agent doesn't just accelerate these tasks—it transforms your entire outreach operation into a scalable, always-on pipeline that delivers consistent, personalized coverage requests at a fraction of the cost.

10×
Faster pitch execution
24/7
Always-on media monitoring
70%
Cost reduction vs. agencies

Works With Your PR Stack

Architect connects your AI PR agent to the tools your team already uses—no new software required.

Gmail Gmail
Outlook Outlook
HubSpot HubSpot
Salesforce Salesforce
Slack Slack
Notion Notion
Airtable Airtable
Google Sheets Google Sheets
Zapier Zapier

Platform Capabilities

Architect provides every building block your PR agent needs—from data ingestion to multi-step workflow execution.

Journalist Discovery
The agent ingests media databases and web sources to identify relevant journalists by beat, publication, and recent coverage topics—automatically maintaining an up-to-date contact list.
Personalized Pitch Drafting
Using journalist profile data and recent articles, Architect's LLM layer generates hyper-personalized pitch emails that reference each journalist's specific interests and recent work, increasing response rates significantly.
Automated Follow-up Sequences
Configure follow-up intervals, tone, and escalation paths. The agent monitors reply status and automatically sends context-aware follow-up messages without duplicating or spamming contacts.
Media Coverage Monitoring
The agent continuously scans news feeds, social platforms, and RSS sources for brand mentions and earned media placements, logging results to your tracker and alerting your team via Slack in real time.
Compliance and Brand Safety
Built-in guardrails ensure all outgoing pitches align with brand messaging guidelines. The agent enforces tone, key message pillars, and embargo rules before any email is dispatched.
Campaign Performance Analytics
Architect surfaces open rates, reply rates, coverage counts, and share-of-voice metrics in a unified dashboard—giving your PR team actionable data to optimize every outreach campaign.

How It Works

From campaign brief to earned media placement in four automated steps.

Step 01
Input Campaign Brief
Upload your press release or campaign brief. The agent parses key messages, target audiences, and relevant angles.
Step 02
Identify Target Journalists
The agent queries media databases and recent article indexes to shortlist journalists whose beats match your story angle.
Step 03
Draft and Send Pitches
Personalized email pitches are generated per journalist, reviewed against brand guidelines, and sent via Gmail or Outlook with optimal timing.
Step 04
Track and Report Coverage
The agent monitors for pickups, logs placements to Airtable or HubSpot, and delivers a performance summary to your Slack channel.

Before vs. After Architect

See what changes when your PR outreach is powered by an AI agent.

Without Architect
  • Manually researching journalist contacts takes 2–3 hours per campaign
  • Generic, copy-paste pitches result in low open and reply rates
  • Coverage tracking is scattered across spreadsheets and email threads
  • Follow-ups are forgotten, leaving warm leads cold and media placements missed
  • PR teams are bottlenecked, unable to scale outreach beyond a handful of campaigns
With Architect
  • Journalist lists built automatically in minutes from live media data sources
  • Every pitch is individually personalized using journalist profile and recent article context
  • Media mentions and earned placements tracked in real time with Slack alerts
  • Follow-ups sent automatically on schedule with brand-safe, context-aware messaging
  • PR team scales to unlimited simultaneous campaigns without adding headcount

Agent Prompt Template

A real system prompt you can configure inside Architect to launch your PR outreach agent today.

PR Outreach Agent — System Prompt
architect-agent  /  pr-outreach  |  model: gpt-4o  |  status: active 
You are an AI PR Outreach Agent for {company_name}.

Your objectives:
1. Parse the provided press release or campaign brief to extract 3-5 key story angles.
2. Query the journalist database for contacts whose recent coverage matches those angles.
3. For each journalist, draft a personalized pitch email that references their latest article
   and connects it clearly to our story. Keep pitches under 200 words. Subject line ≤ 9 words.
4. Validate all outgoing emails against brand messaging guidelines before sending.
5. Log each sent pitch to Airtable: journalist name, publication, send time, pitch variant.
6. Schedule a follow-up email 72 hours after the initial pitch if no reply is detected.
7. Monitor RSS feeds and Google News for brand mentions every 6 hours; log any placements.
8. Post a daily coverage summary to the #pr-updates Slack channel at 9:00 AM local time.
9. Never contact the same journalist more than twice per campaign. Respect opt-out requests.
10. Escalate pitches with 3+ responses to the PR lead for manual follow-up via Slack DM.
Start Building

Explore other AI agent workflows you can build on Architect in under 10 minutes.

AI Sales Email Outreach
Automate prospecting, personalized cold email sequences, and follow-up cadences for your sales team using an AI agent connected to your CRM.
AI Social Media Monitoring
Deploy an agent that tracks brand mentions, sentiment shifts, and trending conversations across Twitter, LinkedIn, and Reddit—alerting your team instantly.
AI Content Distribution
Automatically repurpose press releases and blog posts into channel-specific formats and distribute them across email newsletters, LinkedIn, and content syndication networks.
AI Influencer Outreach
Identify relevant influencers by niche and audience size, generate personalized partnership proposals, and manage relationship follow-ups via an automated agent workflow.

Frequently Asked Questions

How does an AI agent automate PR outreach?
An AI agent built on Architect can scan media databases, identify relevant journalists by beat, draft personalized pitches, schedule follow-ups, and log all interactions—replacing hours of manual research and email writing with a fully automated, always-on workflow.
Which tools does the PR outreach agent integrate with?
Architect integrates with Gmail, Outlook, HubSpot, Salesforce, Slack, Notion, Airtable, and media monitoring platforms, allowing the agent to work seamlessly inside your existing PR and communications stack.
Do I need to code to build a PR outreach agent on Architect?
No. Architect provides a no-code builder with pre-built workflows, prompt templates, and integrations so your PR team can deploy a working agent in under 10 minutes—without writing a single line of code.
Can the agent personalize pitches for each journalist?
Yes. The agent uses journalist profile data, recent articles, and beat context to generate highly personalized pitches at scale. Each email references the journalist's specific work and connects it to your story angle, significantly improving open and response rates.
How does the agent handle follow-ups and coverage tracking?
Architect agents can be configured to automatically schedule follow-up emails after a defined interval, monitor web and social media for coverage mentions, and log results back to your CRM or Airtable tracker—delivering a full-cycle PR automation pipeline.

Launch Your AI PR Agent Today

Stop spending hours on journalist research and copy-paste pitches. Build a production-grade PR outreach agent on Architect in under 10 minutes.

Start Building Free

No credit card required. Setup in <10 minutes.